15 Indisputable Reports...
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Back from the holiday weekend. Since I was golfing, I'm guessing you were working! Here are a few random notes...
In case you haven't noticed, our web site has a new look. Check out www.ClubProphetSystems.com.
Our R&D team is in full gear and there are a lot of new products and features on the way this summer. Stay tuned for updates.
I also spent a couple of days out in Pagosa Springs, Colorado recently on a consulting gig. For you horse lovers, check out http://www.ultimateparelli.com/ and learn about industry expert Pat Parelli and his Natural Horsemanship methods. Among several other things, we were able to identify an immediate savings of $150,000 per year. My consulting gigs are few and far between but I can be coerced (read - Bribed!!) into doing so at times if you're interested. Fyi... my consulting gigs are a package deal. It is me (computer systems and operations) and at least one other industry expert (typically Sales, Marketing and/or Finance). We are not cheap, but in this case it was quite the bargain when you compare what was charged vs. what was saved.
By the way, the best time to bring in an outside consultant is when you are doing reasonably well. If you wait until you are desperate (which most do), it is often too late. Parelli is doing quite well. We just helped them to move onto the next level -- much more fun than helping someone survive by amputating parts of the company or even liquidating all together.
I just published a new white paper entitled "The 15 Indisputable Reports Required for Effectively Running a Golf Facility". See below to get your free copy. Here is an excerpt.
Background
Much like the Income Statement (Profit/Loss), and Balance Sheet provide standard insight to the financial health of any business, there is now a set of reports that provide insight into running a successful Golf Facility. This series of 15 reports (listed below) will enable the Course Operator to:1) Objectively analyze the historical performance of the golf courses.
2) Ensure that management has the existing data to proactively manage the golf courses prospectively.
The 15 Indisputable Reports Required for Effectively Running a Golf Facility!
The information contained in the reports listed below is an essential component to effective golf course management. The insights provided include the following:Customer Analysis
1. Customer Distribution
2. Customer Demographics
3. Customer Retention
4. Customer Spending By Class
5. Customer Spending By Individual
6. Postal Code AnalysisFacility Analysis
7. Merchandise Sales By Vendor
8. Reservations By Booking Method
9. Reservations By Day Of Week
10. Revenue Benchmarks
11. Revenue Per Available Tee Time
12. Revenue Per Department
13. Revenue Per Hour
14. Round Per Revenue Margins
15. UtilizationPresented below is an explanation of its report and its vital role in managing a golf course.
Customer Analysis
Report 1: Customer DistributionThe Purpose of the Report: Customer relationship management is focused on identifying a facility's best customers to ensure that they are accorded service commensurate with their loyalty to that facility. At a golf course, 12% of the customers typically generate about 60% of the revenue. Here are some additional statistics regarding customer distribution.
A golf course has on average 8,000 golfers visit it per year. Of those golfers, 50% will play the facility just once, 13% will play 6 or more times, while the average customer will play 4 times, which represents 20% of his "wallet share" allocated to golf.
This report is designed to provide an index by which you can compare customer usage at your facility compared to those industry standards.
To get the details on each of the 15 reports, Click Here to Download your FREE copy!
Naturally, I have built a complete product around these 15 reports, plus a few more, and it will continue to grow. The entire set of reports is presented in an online web-based Dashboard. This allows you to get a look at and make sense of your golf course data whether you are in the back office or sitting on the beach with your toes in the sand and your laptop or web-enabled PDA handy. Called the "Executive Reports Dashboard", this is a must-have add-on for the executive staff at your course. Download the white paper and let us show you the actual reports in a web demo - Great Stuff and only CPS has this available!
Until Next time,
Enjoy :)