Last week I announced the new Executive Reports Dashboard^TM. This new Add-On feature to POS Express will give you a whole new perspective on your business and your bottom line. This week, I want to share with you an actual case study. These are the type of results you can expect with the Executive Reports Dashboard at your site. Next week, I will go beyond the Dashboard and show you an exclusive offer for CPS customers who use the Executive Reporting Dashboard.

     The names have been changed to protect the innocent but the numbers are real. This is from an actual CPS client viewed through the eyes of the Executive Reports Dashboard. It is a public play municipal operation with 36 holes and we analyzed 2 years worth of data. Note that there are roughly 20 reports available in the Dashboard.

     "The Good, The Bad, and The Ugly." The Utilization report shows a one page color-coded (Green, Yellow, Red) chart to show how you measure up with industry standards. Here is what we learned by instantly mining through the details of roughly 90,000 rounds recorded in the year 2008:

     Utilization: Consolidated. Both golf courses operated at only 16.75% utilization. The national average for course utilization is slightly over 50%.

     Action Point - With the Lost Patch market over-supplied by 21% and with age/income/ethnicity adverse to the City's long‐term economic potential for golf, serious consideration should be given to closing Painted Brush, and perhaps even deferring the capital construction project for the Red Horse Golf Club. While the golf course is in need of repair, the ROI on the investment for this "luxury" recreational amenity may not be justified during the current economic recession. 

     Hey, sometimes the truth hurts but bad news is better than having your head up your a~ umm I mean.. buried in the sand! You can't begin to solve a problem until you know you have one. The ability to look at all the details from 10,000 feet gives you a whole new perspective.

     This is what a one page "Round Per Revenue Margins" report tells us about this facility:

     Round Per Revenue Margins. This report documents the contribution to net income of certain customer types. The most profitable customers are the non‐residents who contributed 6.45% more to revenue than they play. Residents contribute 4.43% more to revenue than to actual rounds played. The two groups that generate negative margin contributions are the CLP 7 Day permit members who consume 5% of the rounds but only contribute to 1.08% of the revenue. The second largest negative contributor is Volunteers who consume 2.04% of the rounds but only contribute to 0.43% of the revenue. The Painted Brush 7 Day pass as well as the M‐F passes at both courses all contribute negatively to the fiscal operation.

     Action Point - With utilization so slow, should all permits be discontinued? The OGC 7 Day permit, which generates only $8,838.88 in revenue for 4,158 rounds ($2.12 per round), clearly does not provide a financial benefit as these golfers displace what may be fully paying patrons.

     A lot of insight from a 1 page report? You Bet! Note that the reports begin to feed off each other. The Action Point here refers back to the Utilization report in the first question it poses.

     Imagine what you can do when you look at your data using all of these reports:

     I only showed you two analyses of 2 of the reports for this facility. Want to see the entire executive summary for this client showing the results of each of the reports? Click here to download the FREE Executive Reports Dashboard Whitepaper.

     Outrageous offer: Put this in at your facility prior to April 1, 2009 AND ...
     1. We will waive the $500 setup fee.
     2. If you are not 100% satisfied with your first month's use, you can return the product AND we 
          will refund 100% of your money AND let you keep the reports you produced to use at your
          facility.

     Like all of our services (we still stand alone in the industry in this practice), there is no term contract. It is a simple low fee starting at only $50 per month for an 18-hole course and you can stop anytime you like. Eliminating the contracts alone saved me a bundle in legal fees.

     We are offering the Executive Reports Dashboard as an Add-On service to your POS Express product. To see the other reports and get a full demo of this product, contact Mike Stanovich (mike@ClubProphetSystems.com) today at 800-793-1872 in the USA or 011-724-274-0380 internationally.

Until next time,

Enjoy :)